Strategy Built on Superyacht Intelligence

We advise investors, shipyards, marina operators, governments, and other industry leaders on the decisions that shape their position in the market

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20+ Years of Market Evidence and Deep Industry Access

SYT Strategy is the strategy consulting arm of SuperYacht Times. Our advice on growth and commercial performance draws on more than two decades of observed fleet behaviour, proprietary market intelligence and direct access to senior industry stakeholders. Recommendations are developed through a rigorous, hypothesis-driven approach designed to test assumptions and support clear, evidence-based strategic decisions

Market Intelligence at Scale

99.9%

of the global 30m+ fleet

7,800+

yachts tracked through AIS-based movement data

14,000+

vessels in proprietary database

2,700+

refits over 30m logged in 2025

20+

years of continuous market experience

Decisions We Support

Should we invest, acquire or expand?

Validate demand assumptions and stress-test the investment thesis

Where should we compete and grow?

Identify the most attractive markets, segments and growth opportunities

How should our assets or portfolio be positioned?

Assess market relevance, competitive differentiation and future potential

How can we strengthen our market position?

Translate stakeholder perception and market evidence into strategic and commercial action

Selected Work

01

Commercial Due Diligence

Assessed demand, utilisation and competitive positioning across a multi-asset portfolio, identifying the principal value drivers and asset-level risks underpinning the investment decision

02

Brand Perception

Established an independent view of stakeholder perception across the 30m+ ecoysystem, informing decisions on positioning, product portfolio and brand narrative

03

Investment Thesis Support

Assessed the competitive position, addressable client base and forward demand potential of a refit platform, strengthening the commercial evidence behind the acquisition case

Approach & Methodology

SYT Strategy tests assumptions against how the market operates in practice, giving investors and operators a defensible basis for decisions

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