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Expertise, Network, & Data
The SYT Strategy Advantage
SYT Strategy is uniquely positioned at the intersection of yachting expertise, industry connections, and data-driven insights.
We are backed by SuperYacht Times, home to the world's
largest yacht database
and a vast network of industry leaders.
Extensive network
with direct relationships with key decision-makers and yacht owners globally.
Our team brings
proven experience
in the form of seasoned yachting professionals and former strategy consultants from top firms like BCG & McKinsey.
Our Team
Merijn de Waard
Founder and director of SuperYacht Times
Eric Prinsen
Superyacht Expert and Author of the SYBAss Annual Industry & Economic Report
Founder and Partner Borg Consulting
Ralph Dazert
Head of intelligence at SuperYacht Times
Eric van der Knaap
Superyacht Expert and Author of the SYBAss Annual Industry & Economic Report
Founder and Partner Borg Consulting
Erik Floor
Member Expert Advisory Board
Access to SuperYacht iQ, the most comprehensive and accurate yacht database in the world.
Unmatched Database
Direct relationships with key decision-makers and yacht owners globally.
Extensive Network
Decades of experience in the superyacht market and data-driven strategy development.
Proven Experience
Key Advantages
